Communications and content agency, GOLD79, is proud to announce the expansion of its partnership with Agria Pet Insurance, evolving the relationship into a fully integrated earned and owned channel strategy, adding social media servicing.
This next chapter builds on a four-year partnership, which began when GOLD79 was first appointed as Agria’s UK PR agency of choice in 2021. Since then, the collaboration has grown from strength to strength, delivering measurable results and meaningful storytelling that connects with pet lovers across the UK.
Now, in addition to driving earned media strategy, media relations, issues management, and events and partnership support, GOLD79 also leads Agria’s social content strategy and creation, community management, and channel management.
The evolution of this partnership reflects a shared ambition to raise the bar for how Agria communicates with customers and communities who care about animals – and the planet.
“We’re thrilled to deepen our partnership with Agria – a brand that truly aligns with our values, especially around sustainability and purpose,” says Tamarind Wilson-Flint, Founder and Director of GOLD79. “It’s incredibly rewarding to work alongside a company that champions animal welfare and the environment – not just through PR, but now also with our social media expertise. We’re looking forward to bringing the brand’s story to life across more channels and reaching even more pet lovers in meaningful ways.”
The results speak for themselves. With GOLD79’s PR expertise, the award-winning annual Agria Dog Walk has grown media coverage by over 30% year on year, raising more than £20,000 annually for animal rescue charities and even earning a Guinness World Record in 2024 for the largest dachshund dog walk. The proactive press office also delivers over 450 media placements annually, making sure Agria stays top of mind with UK pet owners.
Shelley Harrison, Brand and Communications Manager at Agria Pet Insurance, said: “Our partnership with GOLD79 has been instrumental in helping us grow and connect with our audience. Their strategic thinking, creativity, and PR talent made it an easy decision to expand the remit to include social media. We’re excited to tap into their social expertise to connect with our community in more creative and impactful ways.”
To find out more, get in touch today: shine@gold79.co.uk.