Working alongside their inhouse team, ZEN – the carbon neutral telecoms provider, challenged our team with driving up their digital authority, SERP results and fuelling commercial opportunities.
PURE THOUGHT: HELPFUL CONTENT = BRAND ADVOCACY
In a cluttered digital landscape we sifted and created to serve meaningful content to those that matter. With the changing nature of all things digital, customers are willing buyers in desperate need of both guidance and technical support – the perfect target for this search-led campaign. Site optimisation, link building, in-depth whitepapers and our always-on content programme delivered page one rankings for highly competitive terms and captured key SEO real estate in the form of extended snippets.
“Telecoms, even if it’s delivered by a net zero provider, is a low interest category. Finding topics and content which could drive interest and engagement whilst balancing commercial return was always going to be a challenge. But our team did just that through combining precise targeting and purposeful copy.”