GOLD79, the communications and content agency, is now a Certified B Corporation. It joins a select community of B Corps ™ in the UK that are leading a global movement for an inclusive, equitable, and regenerative economy.

B Corp Certification means that a company has been verified by B Lab™ as meeting high standards for social and environmental impact. It also signifies that the company has made a legal commitment to stakeholder governance and is demonstrating accountability and transparency by disclosing this record of performance in a public B Corp profile.

It took 12 months for GOLD79 to achieve B Corp Certification, providing an opportunity to strengthen and showcase its commitment to people, planet, and purpose, driving further progress along the way. The agency’s score was 92.5 out of 100, far surpassing the average of 80.7 in the sector and 81.5 for small and medium-sized enterprises (SMEs).

The B Corp Certification forms a key part of the agency’s commitment to ‘Doing Business Better’, which includes:

  • Existing accreditation to the Good Business Charter
  • Status as a Living Wage Employer
  • Ongoing efforts to become Net Zero by 2030.

GOLD79 is known for its award-winning “NOISE-CANCELLING” approach to PR and communications, with ethical storytelling and responsible messaging at the heart of every campaign. It partners with purpose-led brands and organisations that share its values, including the non-profit Chester Zoo and hair styling brand CLOUD NINE.

 

Tamarind Wilson-Flint, Founder and Director of GOLD79, said: “Becoming a Certified B Corp has been a rigorous but rewarding process. It is a huge milestone as we celebrate our 20th year in business and one that aligns perfectly with our plan to be Net Zero by 2030. For us, this certification recognises our dedication to making meaningful impact, staying true to our values, and showing that success and responsibility go hand in hand.”

B Corp is a global movement of People Using Business as a Force for Good®, leading the way in building a more inclusive and sustainable economy. The movement aims to change the global economic system so that everyone benefits, not just a small group. Instead of wealth and power being controlled by a few, it seeks to create fairness and opportunity for all.

Chris Turner, executive director of B Lab UK, says: “We are pleased to have B Corps of all shapes and sizes as part of our community — from startups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrate that positive impact is possible in any sector. Welcoming GOLD79 is an exciting moment for the marketing industry. B Lab UK and the rest of the B Corp community are really pleased that GOLD79 is paving the way for a new way of doing things.”