It’s that time again – Brits are on the hunt for Easter eggs, and this year, many are turning to Google to find a mouthwatering seasonal treat that tickles their fancy. While Cadbury’s iconic chocolate eggs stay top of mind for many of us throughout Easter, Lindt is leading the way when it comes to online search. 

The new research from GOLD79 reveals Lindt Easter eggs as the most searched for online consumers, with Cadbury’s in second place. This notable shift highlights that shoppers are now starting the consideration phase for Easter goods online. 


According to the data, the UK’s top five most-searched Easter eggs are:  

1.      Lindt 

2.      Cadbury’s 

3.      Hotel Chocolat 

4.      M&S 

5.      Toblerone 


Seeta Wrightson, Director of Digital Marketing at GOLD79, said: “This new search data reveals a significant shift in how consumers consider their purchases, starting with an online journey even for Easter. As the cost of living rises, consumers are determined to make the most of special occasions like Easter as rare opportunities to splash out on small, affordable luxuries that offer a reprieve from routine budget-tightening. 

We’ve seen this in various search trends related to everyday spends and the items people are willing to increase their budgets for. Rising costs don’t necessarily mean all consumers are looking for a no-frills option. Brands must listen and respond to evolving desires to keep the attention and loyalty of UK shoppers this Easter period.”