JURA: SUMMER OF REFRESHMENT
Asked to shake up the Whisky landscape, we distilled our thinking into a maximum impact campaign which reached millions nationwide. Our insight trail revealed a wealth of at-home aficionados who were mixing things up. We embraced and galvanised this creative group, sharing their content more widely for maximum impact and product trial.
PURE THOUGHT: THE JURA JOURNEY
Whisky is an acquired taste, and for those not in the know it requires education. We took Jura off the rocks and focused attention on cocktail serves to demonstrate its versatility and to maximise palette appeal.
We unearthed flavour preferences across the nation and developed tailored recipes to suit. We served up and seeded content that would resonate with at-home enthusiasts and maximised visibility and reach, whilst getting samples into the hands of those that mattered.
Timely, topical and very tasty!
“We asked the GOLD79 team to mix things up with Jura and they didn’t leave us searching. Their thinking, ideation and delivery was pure quality and the results surpassed all expectations. ”