Unlock Gen X’s £115 billion spending power with GOLD79’s exclusive report
Discover the value in marketing to Gen X, and harness the £115 billion spending power of the “forgotten generation” with GOLD79’s exclusive consumer insights.
Category: Services
Why Every Business Needs a Crisis Communications Plan
By gold79Admin
Having a solid crisis communications plan in place ensures your business is prepared to act swiftly, communicate clearly, and protect trust with customers, partners, and employees.
The modern age of influence: Why real connections matter
By Dan Davy
The true power of influence doesn’t lie in likes and comments, it comes from making connections with the right people. But how do we explain the power of influence in everyday life?
Should purpose drive your brand?
I had the recent pleasure of taking part in a Go! Network panel, focusing on the role of purpose-driven PR. It got me thinking: should all brands have a purpose at their heart?