Unlock Gen X’s £115 billion spending power with GOLD79’s exclusive report
Discover the value in marketing to Gen X, and harness the £115 billion spending power of the “forgotten generation” with GOLD79’s exclusive consumer insights.
Category: Thought leadership
6 lessons sabbatical travel taught me about saying more with less
Our Copy Manager, Liv has just returned from the trip of a lifetime travelling in South East Asia. Now she’s back to work, she’s got some unexpected learnings to share from her weeks on the road.
Why every member of your team plays a role in your corporate reputation
By Dan Davy
Employees are more than just a workforce—they’re your most powerful brand advocates. In this article, James Harris explores how understanding generational challenges, particularly those faced by Gen X, can help businesses build stronger reputations, boost engagement, and mitigate risk. Discover how a people-first approach turns internal culture into external brand influence.
Building Trust in an AI-Fuelled World – A Guiding Star for Corporate Comms
By Dan Davy
“Discover how corporate communicators can build and maintain trust in an AI-driven world amidst deepfakes, misinformation, and evolving consumer expectations. Learn strategies for transparency, earned media, and ethical AI use to ensure credibility and authenticity in brand messaging.”
Why Every Business Needs a Crisis Communications Plan
By gold79Admin
Having a solid crisis communications plan in place ensures your business is prepared to act swiftly, communicate clearly, and protect trust with customers, partners, and employees.
The modern age of influence: Why real connections matter
By Dan Davy
The true power of influence doesn’t lie in likes and comments, it comes from making connections with the right people. But how do we explain the power of influence in everyday life?
Should purpose drive your brand?
I had the recent pleasure of taking part in a Go! Network panel, focusing on the role of purpose-driven PR. It got me thinking: should all brands have a purpose at their heart?
DINKs are back. So how do we market to them?
By gold79Admin
Dual incomes, no kids, and ample free time – how can brands harness their spending power?
Networking with influence
By gold79Admin
Networking is an important part of the mix. But how effective is it really, and where should you start?
Mental Health Awareness Week 2024
Gemma Wilson and Steve Clarkson share their personal tips and insights into Mental Health