Employees are more than just a workforce—they’re your most powerful brand advocates. In this article, James Harris explores how understanding generational challenges, particularly those faced by Gen X, can help businesses build stronger reputations, boost engagement, and mitigate risk. Discover how a people-first approach turns internal culture into external brand influence.
By Dan Davy
Employees are more than just a workforce—they’re your most powerful brand advocates. In this article, James Harris explores how understanding generational challenges, particularly those faced by Gen X, can help businesses build stronger reputations, boost engagement, and mitigate risk. Discover how a people-first approach turns internal culture into external brand influence.
By Dan Davy
“Discover how corporate communicators can build and maintain trust in an AI-driven world amidst deepfakes, misinformation, and evolving consumer expectations. Learn strategies for transparency, earned media, and ethical AI use to ensure credibility and authenticity in brand messaging.”
By gold79Admin
Having a solid crisis communications plan in place ensures your business is prepared to act swiftly, communicate clearly, and protect trust with customers, partners, and employees.
By Dan Davy
The true power of influence doesn’t lie in likes and comments, it comes from making connections with the right people. But how do we explain the power of influence in everyday life?
I had the recent pleasure of taking part in a Go! Network panel, focusing on the role of purpose-driven PR. It got me thinking: should all brands have a purpose at their heart?
By gold79Admin
Dual incomes, no kids, and ample free time – how can brands harness their spending power?
By gold79Admin
Networking is an important part of the mix. But how effective is it really, and where should you start?
Gemma Wilson and Steve Clarkson share their personal tips and insights into Mental Health
Seeta Wrightson finds herself, a working class, woman of colour in a senior leadership position wondering how on earth did she get here?
