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Getting to Know GOLD: Katy Croft, Head of Property

By Olivia Fallon

Our Getting to Know GOLD mission is in full swing, and we’re loving learning more about the experts that make our agency tick. Next up is Katy – or Crofty to her colleagues (and fans). Crofty is an integral part of the GOLD team and has been part of the business for 19+ years.

Should purpose drive your brand?

By Eve Macdonald

I had the recent pleasure of taking part in a Go! Network panel, focusing on the role of purpose-driven PR. It got me thinking: should all brands have a purpose at their heart?