How we helped our client stand-out in the world of cloud computing through clever content and PR.
Post Covid – Hybrid is most definitely THE word in work! Our remit? To explain how a relatively dry subject such as cloud computing can transform the lives of employees and their organisations across the UK.
PURE THOUGHT: Work re-imagined
Thought leadership was the approach we took, championing the idea of hybrid working before it was even “a thing”! Speaker slots, opinion- based content and challenging the status quote with hard hitting interviews led to the company’s reputation in the space, really taking off.
“It’s challenging taking a very technical subject and making it relevant and interesting for people, so that we effect behavioral change. Our endeavors created a conversation that made hybrid working the norm.”
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